City Dining Cards
Branding a new kind of restaurant coupon.
Local. Simple. Great service. These pillars of excellence have guided City Dining Cards since its humble start in 2011. Block Club has been a partner in the company’s success, through multiple rounds of angel and venture capital fundraising, and throughout its growth to more than 20 cities throughout North America. Today, City Dining Cards is an innovative customer loyalty marketing company that creates engaging experiences for people, businesses and nonprofits around the world. At the company’s core is its network of thousands of locally owned businesses. Block Club was tasked with creating everything from the business concept to brand and strategy, including identity, packaging, point-of-sales displays and advertising campaigns. Block Club designed a bright and colorful identity for the company’s inaugural year, evoking the fun of classic playing cards with the ingenuity of an innovative coupon design, setting up City Dining Cards for years of success.