37 Questions with Jenna Schifferle

Whether she’s on a morning run, working on a client project, or traveling the globe, Block Club team member Jenna Schifferle is always looking for a story to tell. In our latest 37 Questions, a humble nod to Vogue’s 73, she lets us in on the what and why of her narrative-driven worldview, how she’s eschewing luck and learning to stay out of her own way, and plenty of insights on life and work at Block Club.

  1. What is your role at Block Club?


  2. What are your responsibilities?

    Everything from creating social media content and blog posts to drafting alignment briefs and marketing plans

  3. What does an average workday look like for you?

    It’s always a mix of collaboration and content creation (with long periods of editing in between).

  4. What’s on your to-do list today?

    Content marketing work for HubSpot, a few internal case studies, and I’m working on developing some key messages for a client

  5. What do you like about your job?

    Learning from a team of exceptionally bright minds and being around people who challenge me to be the best writer possible

  6. Where did you work before?

    At a toymaker in East Aurora

  7. What did you study in school? Where?

    I went to the University of Rochester for my master’s degree in English and Oswego State for a dual bachelor’s degree in journalism and creative writing.

  8. What keeps you busy outside of work?

    Running, reading, and writing

  9. What does your morning look like? Do you have a routine?

    Most days, I’m a morning person, which means I try to get up early. I usually go for a run or do yoga, drink a cup of coffee, and pack my lunch. If I have time, I do some meditative journaling or free writing. Then, I’m off to the office.

  10. What are you passionate about?

    Storytelling as a means of bringing people together. We all come from different backgrounds and walks of life, but by sharing stories, we foster compassion and uncover common threads.

  11. What story are you aching to tell?

    There are too many to choose! I would say I’m most interested in stories of people who buck the norm; people who fall down hard and rise up stronger; people facing adversity and moving forward despite it; people who dare to look a challenge in the eye and wink. Which is to say, I’m aching to tell stories about everyday people.

  12. How do you stay organized?

    I use an actual notebook. There’s something about the tangibility of the page that keeps me honest.

  13. What are your plans for the weekend?

    Friday: Renovating my new place
    Saturday: Running a quarter marathon in Rochester
    Sunday: Volunteering at Oishei Children’s Hospital

  14. What is one thing you’ve learned about life recently?

    Sometimes you are the only thing standing in your way, and beautiful things happen when you learn to humbly step aside and embrace your path.

  15. What is the best thing you heard someone say today?

    Q: “What if we’re all just living a simulation?”

    A: “Then we need to upgrade our technology.”

  16. What are you looking forward to?

    Two things: Building a space to call “home” with my best friend and trekking through a cloud forest in Costa Rica

  17. If you could have any superpower, which would you choose?

    Teleportation. I’d love to be able to blink and reappear in a restaurant in Barcelona.

  18. What brand do you love?

    National Geographic

  19. Do you have a favorite podcast, book, or TV series you want to tell us about?

    On Earth We’re Briefly Gorgeous by Ocean Vuong is an important read, and The Book Thief (which I’m currently reading) is hard to put down. Beyond that, anything by Toni Morrison or Brené Brown is a must. As for my guilty pleasure? You on Netflix.

  20. What’s a cause that’s close to your heart?

    There are too many to name them all, but women’s issues, refugee rights, and social justice definitely top the list. We need to break old cycles and put an end to the hate that divides us.

  21. What is your best habit?

    Taking chances, even when it terrifies me

  22. What’s the last big chance you took?

    Running a marathon

  23. What is your worst habit?

    Hitting the snooze button

  24. Do you have any vices?

    Does drinking way too much coffee count?

  25. Are there any words that you live by (or try to)?

    Never put a wishbone where your backbone should be.

  26. When did you last put them to good use?

    A few months ago, I decided to sit down and start a project that I’ve long dreamed about doing. It may never go anywhere, but I’m taking action.

  27. Have you lived anywhere else?

    I spent six months living in Spain.

  28. What’s the best place you’ve ever traveled?

    If I had to pick, I would say Madrid, but there are hidden gems everywhere.

  29. What’s your best travel advice?

    Be a traveler, not a tourist.

  30. What makes you proud?

    I’m proud of the places I’ve been, people I’ve met, and pages I’ve written (especially the ones that will never make it to publication).

  31. What does it take to be a copywriter?

    Patience and a close relationship with the delete key

  32. What’s your favorite feature of the Block Club office?

    The windows. When the light filters in, our office becomes even more warm and inviting.

  33. What do you aspire to?

    To bring the best version of myself to all areas of my life

  34. What’s your favorite sound?

    The chirping of crickets and croaking of tree frogs on a calm summer night

  35. Who do you admire?

    My grandmother who just turned 90 this year. She’s fierce, sassy, and still laughing after all these years.

  36. What are you proud of?

    I’m proud that I built a career around my passion. Beyond that, I just finished my first full marathon, and my endorphins are still on overdrive.

  37. When are you at your happiest?

    Whenever I’m chasing a new adventure or curled up on the couch with six blankets and my favorite book. Although, nothing quite compares to sitting in La Sagrada Familia when the sun’s at its peak