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B2B Tech Content Marketing

B2B Tech Lead Generation: Sales Enablement and Inbound Marketing

Companies live or die by their brand. Fortunately for us, Block Club has an intuitive sense of brand voice, tone, and key messages. Within a few weeks of beginning our relationship, they were able to begin thinking, speaking, and writing as Plaid.

John Minervini, Content Marketing Manager, Plaid

What We Do

  • Content marketing strategy
  • Case study, thought leadership and sales enablement content development, design and distribution
  • Inbound marketing strategy and execution
  • Lead generation and lead capture
  • Automated email marketing campaigns
  • Microsites and landing pages
  • PPC and digital ad campaigns
  • Visual brand identity
  • Brand positioning
  • Brand personality, voice, and tone
  • Key messages and talking points
  • Buyer persona mapping

B2B technical and sales content tailored for your unique audience.

To appeal to customers, business partners, and investors, you need a strong brand position that sets you apart, a sales enablement content library that empowers your sales team to close, and an inbound marketing strategy that attracts, captures, and nurtures highly qualified leads for warm handoff to sales. That’s where Block Club comes in.

We’re a HubSpot-certified brand and content agency specializing in technical writing and sales enablement content for every stage of the buyer’s journey. From establishing a library of case studies to executing a full-blown inbound marketing strategy and system, Block Club gets B2B startups closer to their customers (and closed deals), telling their best story to each target audience.

With a knack for startups (and the portfolio to prove it), we partner with brands at all stages of the startup lifecycle to provide the branding and marketing expertise you need to differentiate your product, tell your story, and optimize your user base, positioning you for explosive growth.

Who We Work With

Case Studies That Close Deals

Plaid: Content Agency of Record

Fintech Content for Growth

Argyle: Partnership & Pardot

Inbound for Startup Lead Gen

Canopy: Content & Inbound Marketing

Whether it’s long-term strategy or an urgent request, I know I can count on Block Club to deliver quality content and to be there as a trusted partner. They are always there to pick up the phone in the evening when I need them and stretch to adapt to our changing needs. They are a true extension of our marketing team, with a deep understanding of our product and market. I love it when a piece of content comes back to me, and I don’t have to make any changes or edits—they nail it.

Eva Sasson, Head of Marketing, Argyle

Why We’re Effective

We’re content and inbound marketing experts who have been immersed in the B2B tech space for years. We understand the issues, the audiences, and the pace, and we take the time to know your business so we can deliver an attuned, thoughtful solution to your most pressing branding and content challenges. Your pain points become our pain points, and your wins become our wins. In short, we become a collaborative extension of your marketing, sales, and business development teams, prioritizing delivery on predefined goals that serve your overarching business objectives.

We’re also entrepreneurs ourselves. In addition to our full-time strategy work, we run a business incubator—Block Club Labs—designed to foster and make profitable the business ideas of our award-winning team. One well-known project to grow out of Labs is Oxford Pennant, a wildly successful designer and manufacturer of pennants, flags, and banners inspired by American sports traditions. Read more about Labs and Oxford Pennant.

Light bulb moments feel awesome when you get them, but they don’t happen often enough. Bringing on Block Club to be an extension of our marketing and communications function at Argyle has been transformative, not just because they have increased the velocity of light bulb moments, but because they work with clarity in a communications strategy that is super well thought out and regularly developed with us.

Shmulik Fishman, Founder & CEO, Argyle

Resources for You

Knowledge sharing is baked into our DNA. Feel free to read up on your “downtime” (lol).