B2B Tech Lead Generation: Sales & Content Marketing
B2B technical and sales content tailored for your unique audience.
To appeal to customers, business partners, and investors, you need a strong brand position that sets you apart, a sales enablement content library that empowers your sales team to close, and an inbound marketing strategy that attracts, captures, and nurtures highly qualified leads for warm handoff to sales. That’s where Block Club comes in.
We’re a HubSpot-certified brand and content agency specializing in technical writing and sales enablement content for every stage of the buyer’s journey. From establishing a library of case studies to executing a full-blown inbound marketing strategy and system, Block Club gets B2B startups closer to their customers (and closed deals), telling their best story to each target audience.
With a knack for startups (and the portfolio to prove it), we partner with brands at all stages of the startup lifecycle to provide the branding and marketing expertise you need to differentiate your product, tell your story, and optimize your user base, positioning you for explosive growth.
Who We Work With
Plaid: Content Agency of Record
Argyle: Partnership & Pardot
Canopy: Content & Inbound Marketing
What We Do
- Content marketing strategy
- Case study, thought leadership and sales enablement content development, design and distribution
- Inbound marketing strategy and execution
- Lead generation and lead capture
- Automated email marketing campaigns
- Microsites and landing pages
- PPC and digital ad campaigns
- Visual brand identity
- Brand positioning
- Brand personality, voice, and tone
- Key messages and talking points
- Buyer persona mapping
Why We’re Effective
We’re content and inbound marketing experts who have been immersed in the B2B tech space for years. We understand the issues, the audiences, and the pace, and we take the time to know your business so we can deliver an attuned, thoughtful solution to your most pressing branding and content challenges. Your pain points become our pain points, and your wins become our wins. In short, we become a collaborative extension of your marketing, sales, and business development teams, prioritizing delivery on predefined goals that serve your overarching business objectives.
We’re also entrepreneurs ourselves. In addition to our full-time strategy work, we run a business incubator—Block Club Labs—designed to foster and make profitable the business ideas of our award-winning team. One well-known project to grow out of Labs is Oxford Pennant, a wildly successful designer and manufacturer of pennants, flags, and banners inspired by American sports traditions. Read more about Labs and Oxford Pennant.