The City of Buffalo came to Block Club to develop a brand strategy and campaign to increase the city’s recycling rate—their goal: exceed the national average of 34 percent. To do this, we needed to educate the City’s residents of the misconceptions surrounding recycling—what items can be recycled, what should be thrown out, and what to do with specialty items.
Our approach uses a full spectrum of marketing methods and simple, interactive tools to help residents reach the city’s recycling goal in an innovative, eye-catching way.
View the full case study here, including campaign strategy, branding, digital, illustration, print and web.