Developing Brands as Destinations

When we began our work, in 2013, to brand the hotel and culinary experience that would occupy the Richardson Olmsted Complex, we worked closely with the team at The Mansion Group to develop brands that would ultimately establish it as a destination, articulating brand positioning and brand stories and redefining a site that had long been dormant. It was a careful exercise and crucial step in placemaking.

The name, Hotel Henry, pays homage to its architect; the identity is classic yet current, and features custom modern serif lettering countered with a light clean sans serif.

We developed a secondary brand, 100 Acres, The Kitchens at Hotel Henry, for a unique culinary experience that will serve as a destination for both guests and locals alike.

Hotel Henry and 100 Acres open their doors to the public in Spring 2017.

View the full case study on our website.

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