As part of our ongoing work in a comprehensive rebrand of Superior Group, now Aleron, and its family of companies, we are excited to share the identity system for Broadleaf, an Aleron company that specializes in workforce and integrated business solutions.
The full lockup includes a custom wordmark, the letter B intersected by a shape representative of both a leaf and a tree, designed with breaks of negative space and geometric forms to complement the Aleron identity. The identity system includes the wordmark and two brandmarks for use in layout: the standalone letter B, and the leaf/tree itself enclosed in a circle.
More exciting work to come! Stay tuned.