Over the last several months, we’ve been working with the City of Buffalo on a marketing strategy and campaign to increase recycling rates throughout the city. Called 34 and More, the initiative aims to increase recycling rates beyond the national average of 34 percent (currently at about 23 percent).
Years ago, the City rolled out single-stream recycling bins, which made it a lot easier for citizens to recycle. But we still find that most people don’t know what can and can’t be recycled, nor how to dispose of other household materials properly.
Even at our office, which is full of environmentally conscious millennials, I frequently find things in the recycling bin that can’t be recycled. It’s confusing to say the least. I’m very happy to share the new website we designed and built, which addresses that very problem.
Now, Buffalo residents can visit the site, type in any household item and get an instant answer on how to dispose of it properly.
Additionally, residents can enter their address to see their neighborhood collection schedule and learn about upcoming special-item drop-offs or pickups; print out resources like a recyclable material list; get answers to FAQs; and request a tote.
Visit the website and recycle more!