A snapshot of the billboards Block Club designed for Evergreen Health Services to help promote the groundbreaking pill known as PrEP, which is taken daily for HIV prevention. Our task was to build a campaign strategy that would appeal to and educate all audiences, with special attention paid to MSM—men who have sex with men—of color.
Block Club developed messaging that balanced this crucial message with playful innuendo and education, the goal being to position PrEP as an easy solution that is not to be feared, but understood, embraced and taken on a daily basis. More info at takeprep.com
Photo: Shawna Stanley