The Ripple Lettering Timelapse

Time-Lapse Lettering

One of my favorite follows on Instagram is Indianapolis-based letterer Bob Ewing. Last week, Bob posted this time-lapse video showing the vectorization process of hand-drawn type.

Since I work in business development, I’m often disconnected from the ins-and-outs of the creative process. This short video shows how meticulous a designer can (and should!) be when developing good creative. I’m impressed.