Positioning & Messaging for Leading Tech Brands

The most trusted brand strategy team in B2B tech.

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A brand positioning & messaging system provides the comprehensive foundation from which all product, sales and marketing messaging can be developed for proper brand cohesion and messaging clarity. This guide ensures that all messaging is driven by brand rather than by product. It can be used to guide development of website messaging, sales sheets, lead conversation scripts; and it provides a brand blueprint to ensure the entire team speaks in unison—from long-term employees to newly onboarded hires.

Our messaging work defines your brand’s:

Galvanizing story
Tagline
Brand pillars
Proof points

Personality
Voice & tone
Key messages
Terminology

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Need additional marketing support? Our strategic senior team plugs in as an extension of our clients’ teams to support them across the board. Drop us a line to chat about how we can help support your marketing and brand efforts.