In 2018, Plaid was growing rapidly and needed compelling content to empower their sales team, but lacked the bandwidth to develop a solution in-house. In 2018, they engaged Block Club to build a solution. During the period of our partnership, we functioned as an extension of Plaid’s marketing team to support and execute their sales enablement strategy. Block Club developed a portfolio of pitch-perfect case studies that any Plaid employee could confidently use to execute on the company’s sales strategy. Each case study was carefully crafted to emphasize data-based evidence, speak to Plaid’s core values and messages, and adhere to Plaid’s distinct brand voice. Simultaneously, Block Club worked to create engaging social media content, driving traffic to the case studies on their website to bolster their marketing efforts.

When fintechs reach rapid-growth, content marketing needs escalate—and quickly outpace internal bandwidth. That was the case with Codat—the universal API for business data—when it turned to Block Club for content strategy and advanced content production services. With its $100 million Series C in sight, the rising startup needed a partner that could work in lockstep with its team to strategize and execute sophisticated content reflective of its status and in service of its objectives.

We worked closely with the Codat team to understand the fintech’s evolving objectives, suss out priorities, and identify where to plug in Block Club for maximum impact. We then developed a comprehensive inbound marketing strategy to support Codat’s lead-gen goals, worked with Codat to fine tune its brand messaging platform, created ongoing thought leadership pieces including long-form blog posts and proprietary whitepapers, developed robust case studies, and much more.