Orange ya glad?

Orange ya glad?

Growing up, orange was always the last flavor left in the Popsicle box. Apples were picked first in the fruit bowl. I always thought if there were ever a famine or food shortage, orange-flavored anything would be available in higher quantities because it always seemed to be the last one chosen. The color has grown on me since then.

When I came across the packaging and refreshed brand for a Canadian Cidery, Cidrerie Milton, I immediately went to Google Maps to see how far away this place was for a road trip.

How ironic, though; an apple orchard using orange. It’s kind of brilliant when you think about it. Unexpected and beautifully pieced together, the particular orange used in the brand is striking and majestic. It’s the right mixture of magenta and yellow, where it feels like a vintage shade but is bright and bold in all the right ways. It doesn’t overpower the brand. It’s used right. Touches here and there, popping brightly out from the deep forest green, as a backdrop to the bottle packaging, bottle caps and smaller labels—it’s perfect. The secondary blacks, grays, rosy-pinks and greens are all complemented by the orange and are tied together neatly to complete brand. It’s beautiful work by Canadian agency LG2, and it’s making me thirsty to try out some ice cold bottles of hard cider.