Pantone Goes Green for ’17

2016 is over and done with, which means Pantone has revealed the new color of the year. In 2016 Pantone chose two colors, Rose Quartz (12-1520) and Serenity (15-3919), representing a balance between cool and warm. They evoke a calm sophistication wherever they are applied. All in all, I believe it was a good year for the colors.

For 2017 Pantone has selected Greenery, or PMS 15-0343, and describes it so: “Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew.” Mmmm zesty. Can I get a “fully clean”?

Past shades of green fell into the jewel category: 2013 was an emerald green; 2010 and 2005 had turquoise shades; and if I am really going to bend the color spectrum, 2003 was the year of aqua.

2017’s shade of green is what I would consider the most obvious shade of green—friendly and familiar. It’s the shade of green you go to when working on a recycling project. It’s the shade of green you use when branding your aunt’s organic salad restaurant. It’s the shade of green you use on that soap package to let us know it’s “all natural.”

Honestly, Greenery is a disappointment. I enjoyed the fact that Pantone selected two colors last year, I think mostly because a color never lives on its own. It’s always surrounded by other elements, whether part of a brand’s palette or not. After what 2016 actually was to a lot of us, I am surprised they didn’t choose PMS Black for 2017.

Here’s to hoping for a Neon Clear and Rainbow Drop Shadow in 2018.