Bye Week: Tim’s Logo Lineup

There is no football this weekend, so I am going to try and fill the void with design-related sports things to get you through it and on the right track towards Super Bowl LI.

The Oakland Raider franchise have put in the paperwork to pack it up once again and finally move out of their Oakland, Californian basement for a second time and head to Las Vegas. This isn’t the first time the team has moved, in fact this will be the third time they’ve moved—Oakland to Los Angeles to Oakland to Las Vegas. During this time the only thing that really changed with the team was their area code.

The Oakland Raiders have been one of the most recognizable brands in football and since entering the league in 1960 not much has changed to it. The pirate image has transcended time and locations so I wouldn’t expect much to change once they land in Las Vegas, except for maybe some “snake eyes” to creep into their logos by some spurned fans. With all that being said, if anything does change it won’t be for at least two years from now. The NFL has a policy that mandates any changes to a franchises brand be brought to them two years in advance. So don’t do anything to trendy because by the time you can reveal the final piece it may be out of date.


The Super Bowl LI logo has a weird kerning issue and it is going to drive me more crazy than the fact that those guys from Boston are in the championship game again. I know, I get it, the Lombardi trophy is technically centered between and in front of the two Roman numerals, but I would of summoned my best Herb Brooks and said “again” to whoever put this mark together: The ‘I’ in the LI looks so lonely out there. The L and the Lombardi trophy snuggled tight together, it’s like the “I” is photobombing the mark.

I’d also like to point out the NFL has taken all the fun out of the Super Bowl logos. The last unique Super Bowl logo was in 2009 for Super Bowl XLIV where the New Orleans Saints pummeled the Indianapolis Colts 31-17. Since then all of the logo marks are a system of silver logos where the location, number and stadium graphics just swap in and out. At least Super Bowl L was a little different.


You can still plant yourself in front of your TV this weekend and watch the NHL All-Star game and I’m not going to lie, I like what they did with their All-Star logo. All of these special event sports logos usually fall into typical designer traps of putting everything into a shield or arching the type, going overboard on city-centric themes, etc. This mark is non-conforming to the “shield” standard, it has motion and depth, it fits the location of the event into the mark without going overboard on site-specific iconography, and the pattern within the type will go over well with the 18 to 24 demo and it will also look good on a custom embroidered cap.