Vera 100 Club—Exclusive Cocktail Club
Vera Pizzeria reached out to us to help them with a product they were developing called the Vera 100 Club—100 different cocktails that passport owners get stamped and checked off each time they have a drink, taking them through a sort of cocktail customs.
There’s plenty of different options to be had, from the more familiar drinks to the obscure cocktail you’ve never heard of. Everyone has their go-to drink, but through this book you learn to expand your palate and knowledge of fine spirits. The book also allows for discounts, first dibs of different classes they offer and other exclusive deals.
The Vera 100 Club book was designed to be a premium purchase so we wanted it to look and feel like a premium product. We started with the club being exclusive, with a limit to 100 members and 100 black books. We then researched papers and printing techniques. We sourced a heavy, uncoated black linen stock of paper for the cover and lined the inside pages with an 80lb. white uncoated stock.
The cover and back side are gold foil stamped and embossed, giving the book’s exterior a quality finish. We rounded the corners and saddle stitched the pages with a copper thread.
The interior pages are simple, using only two colors: black and a metallic gold Pantone. We stamped the edges of the pages with a foil stamp, giving it another something more. This gives the book an old-world feel, and makes a substantial addition to the book.
This project was a lot of fun, and was interesting to see how many add-ons we could plug into the product without it feeling overly designed or too gaudy.
The final product can be purchased at the restaurant, unless they’ve all been snatched up.