Boxcraft architectural design studio turned to Block Club to help elevate its brand for the company’s next phase of exciting growth. We began by developing a brand strategy that set short- and long-term goals for a sustainable path to success. From there, we got to work on identity design, stationery, a website that included content and case study development, social media graphics, and brand standards. We worked closely with the studio to realize its vision and create a bright, bold and crisp new brand look and feel. The customized logotype is contained within a box that has two negative breaks—reminiscent of a room in an architectural plan and representing the creativity required to think “inside the box” of a space. A simple color palette features a bright Pantone color that’s hard to miss throughout the brand’s many applications. In developing a new website, the content tells a concise and compelling story about the founder’s approach to her agency’s work, which is showcased in detail. Brand standards provide guidance for Boxcraft to mature its brand with the company’s growth and realize its vision for success.