Buffalo Proper, arguably downtown’s most anticipated new restaurant and bar in 2014, hired Block Club to help tell its story. The vibrant prohibition-inspired restaurant and bar was looking for something in both aesthetic and story reflective of 1920s glamour. From the beginning, its owners described Buffalo Proper as a place where late-night patrons could drown in their own decadence, sneak upstairs for a quick liaison, socialize with servers and enjoy a night of legend. Both food and drink walk the line of casual comfort and meticulous technicality, surprising patrons with nuance, subtext and subliminal textures. Our design scheme skewed toward the intertwined, the dense, the closely networked. We created a system of Deco-inspired geometric patterns and illustrations, complete with gold foil stamping, in print applications to add to the luster. The result: A Deco-infused restaurant on Franklin Street in Buffalo that’s sophisticated and approachable, with branded embellishments, textures and touches throughout. Beauty and chaos, together at last. Buffalo Proper’s star continues to rise and has since found itself on Open Table’s Hot 100 restaurants.