From CPAs to modern business advisors.

When Freed Maxick, a top-100 CPA firm, acquired Shatter IT, a data monitoring and network management company, to more comprehensively serve its clients, it turned to Block Club to advise its leadership and marketing teams on how the firm’s brand strategy should adjust to potentiate maximum growth. As a long-time brand consultant to Freed Maxick, Block Club was able to leverage its deep familiarity with the firm to soundly determine how the addition of a data security team and offering would reshape the firm’s brand and how the firm would need to position itself moving forward. Working with stakeholders, Block Club developed a brand strategy that positions Freed Maxick not simply as a CPA firm but as a trusted business advisor that helps clients discover, protect, and achieve their bottom line potential by enhancing profitability, saving taxes, improving accountability, reducing risk, and maximizing security. In effect, Block Club provided Freed Maxick with the framework it needed to think about and talk about its evolving identity and value proposition, which will inform marketing communications efforts into the foreseeable future.

“Freed Maxick’s new partnership with Shatter IT presented unique challenges. We needed to blend two brands—both with a long history in Western New York—as well as position the new company DataSure24 to stand on its own and achieve growth in new markets. Due to our long-standing relationship with Block Club, we were able to create and stick to an accelerated project schedule that allowed us to launch the new entity in record time.”

–Jen Hamberger, Chief Marketing Officer

“Freed Maxick’s new partnership with Shatter IT presented unique challenges. We needed to blend two brands—both with a long history in Western New York—as well as position the new company DataSure24 to stand on its own and achieve growth in new markets. Due to our long-standing relationship with Block Club, we were able to create and stick to an accelerated project schedule that allowed us to launch the new entity in record time.”

–Jen Hamberger, Chief Marketing Officer