When lead-generation company Inside Sales Team was ready to rebrand their company, they called Block Club to take their business to the next level. CEO and founder Steve Hays wanted to run with bold messaging and design, catching the attention of savvy business leaders who needed help generating clients and project leads, and who wanted to work with a different kind of sales team. We started with a new brand identity design, which had to embody Inside Sales Team’s secret agent, superhero-like persona; their consultants serve their clients’ needs with similar stealth and proactive strength. This new branding was applied to a brand book that told Inside Sales Team’s story using a layered, poster-style design, punchy headlines and informative infographics. This was then translated into a website, adding case studies, testimonials and team member profiles. The responsive website includes parallax scrolling and bold text overlaying striking photography by Luke Copping that shows the Inside Sales Team staff sporting brand-new brand swag designed by Block Club.