John Paget/Paget Films
Insyte Consulting helps Western New York manufacturing and technology companies succeed. Their team of consultants brings decades of experience and industry knowledge, translating into pragmatic solutions and real-world results. Their work is crucial, as manufacturing leads the region in gross domestic product, accounting for tens of thousands of jobs, and technology is key to future growth. Block Club has been Insyte’s agency of record since 2011, working on critically important projects, beginning with the development of the company’s outcomes-based tagline—“Innovate. Grow. Profit.”—that focuses on the core brand promises Insyte makes to its clients. Marketing materials were developed to tell stories of their clients’ success with respect to these three keywords. A video campaign captured passionate, grateful, excited clients who depend on Insyte to help their businesses innovate, grow and profit. A print ad campaign features bold headlines and graphics, driving viewers to view the videos on their website. Insyte’s quarterly newsletter was completely revamped to include a foldout poster for recipients to hang up on their manufacturing floors. This ongoing content marketing strategy and marketing campaign has helped raise Insyte’s public profile and gain new press for their impressive $2 billion (and counting) in local economic impact.