M&T Bank is a financial holding company with assets of $120 billion, more than 750 branches, and 17,000 employees across the North East and Mid-Atlantic United States. Despite its size, M&T prides itself on the personal relationships it forms with the people, small businesses, and communities it serves.
It’s also a company that’s poised for growth. When market disruptions rocked the banking industry in Maryland, one of M&T’s burgeoning footholds, M&T saw an opportunity to further reinforce its role and reputation as the bank of choice for small businesses in the greater Baltimore area, where it recently invested $170 million in a new regional headquarters. To help it make the most of the opportunity, M&T turned to Block Club for a big, immersive, brand-building idea inspired by the look, feel, and sentiment behind the bank’s already successful “Understanding What’s Important” marketing campaign.