Sustainable seafood and fresh oysters up the ante.
When Oshun teamed up with Block Club, the oyster bar and seafood restaurant had already developed an identity; they were ready to build a brand. To elevate and amplify the Oshun identity, Block Club illustrated and designed menus, stationery and coasters. The work was anchored by a series of five Deco-influenced patterns inspired by the beautiful terrazzo floors and fresco accents of Oshun’s elegant, airy dining space—a former Waldorf lunch counter, built in 1946. Oshun reimagines this magnificent space and tips its hat to its midcentury fare with a raw bar and menu featuring sustainable seafood. Branding boasts tasteful, Deco-era typefaces and mirrors the sea through the use of open layouts, peaceful color schemes and cool, metallic embellishments; a perfect visual pairing to the rich, classic authenticity Oshun does so well.