Deal-closing case studies to sustain Plaid’s rapid growth
Our Role
Content Marketing
Content Strategy
Content Development
Social Media
Inbound Marketing
Even successful startups like Plaid face a common challenge: how to prove their time-to-value to close new deals and sustain growth. To refocus their marketing efforts and win over more target customers, Plaid partnered with Block Club.
Challenge
Plaid is on a mission to democratize financial services.
Plaid builds the digital infrastructure that allows businesses to connect to consumers’ bank accounts, enabling services like digital peer-to-peer payments (Venmo), budgeting tools (Qapital), and fast, secure lending (Ellie Mae). Today, at least half of US consumers use Plaid’s technology—whether they realize it or not.
But at a critical moment of growth for the company, Plaid needed compelling content to empower their sales team and close deals.
Solution
To support Plaid’s sales goals during a make-or-break period of hypergrowth, Block Club embedded itself into the Plaid marketing team and began rapidly producing case studies that armed the sales team with timely, proof-driven content.
We designed a repeatable, fast-turn process in which Plaid would identify standout customer stories, and Block Club took it from there. Our team conducted interviews, shaped clear narratives, and surfaced meaningful results. Each case study translated Plaid’s impact into plainspoken business value, all in the brand’s distinct voice.
Results
The result was a dynamic library of sales-ready case studies and supporting assets—built in near real time—that showed prospects how Plaid delivers measurable outcomes across industries. With every story, we helped sales teams shorten sales cycles and win more deals.
According to Plaid, the case studies have helped their sales team close an estimated $25 million in new opportunities, and they continue to leverage them today.
Block Club is fully embedded with our team—from strategy, through tactics, to execution. They extend our capabilities and help us accelerate our strategic priorities.
John Minervini, Content Marketing Manager, Plaid
