How Block Club supports Argyle’s brand communications across every stage of growth
Argyle had built a powerful platform, but struggled to articulate a precise value proposition. Meanwhile, their emerging marketing team needed to accelerate content production to support the company’s rapid growth. So Argyle’s founder turned to Block Club to build a messaging foundation and content ecosystem that would help them achieve their brand ambitions.
Argyle had built a powerful platform, but struggled to articulate a precise value proposition. Meanwhile, their emerging marketing team needed to accelerate content production to support the company’s rapid growth. So Argyle’s founder turned to Block Club to build a messaging foundation and content ecosystem that would help them achieve their brand ambitions.
The challenge
Complex technology, rapid growth, and an evolving story to tell
Argyle is an API-powered, consumer-permissioned income, employment, and asset verification platform with a robust suite of products targeting multiple verticals. The VC-backed fintech needed a partner that could refocus and refine their brand messaging and content strategies to clearly articulate their products’ value propositions. They also needed to establish the brand’s authority across various use cases and audience segments.
For founder and CEO Shmulik Fishman, the pressure of delivering on investor expectations meant he needed to find a partner he could trust to deliver at the highest level—and to do it quickly.
The solution
A robust verbal identity and an end-to-end content ecosystem
Since 2020, Block Club has served as Argyle’s agency of record trusted with the full scope of their brand communications. As Argyle grew from a startup on the rise to a proven, enterprise-grade platform, Block Club has adapted alongside them, providing:
Strategic messaging and verbal identity: Block Club worked closely with Argyle leadership to hone the brand alongside the company’s product, positioning, and sales objectives, building:
- A messaging strategy that conveys core value propositions consistently across channels
- Guidelines to ensure brand voice and tone are standardized across teams and touchpoints
Full-funnel content production: Block Club helped generate and nurture leads while arming Argyle’s sales team with assets to close deals, including:
- Website journeys crafted to convert prospects
- A case study library spanning Argyle’s full range of use cases and verticals
- SEO-informed thought leadership and blog content driving brand authority and organic traffic
- Sales enablement, social media, paid media, and trade publication content
- PR support, brand campaigns, and demand generation assets
The result
Measurable growth and long-term strategic partnership
Argyle has evolved from an emerging startup to a recognized leader in income, employment, and asset verification, and Block Club has been by their side as a trusted partner for half a decade and four rounds of funding.
The partnership has resulted in a distinct brand voice and messaging foundation worthy of the platform’s sophistication, as well as a comprehensive content library that has become an always-on engine for brand awareness, demand generation, and pipeline. In fact, Argyle has credited Block Club with skyrocketing site traffic that, in one 9-month period alone, produced a 157% increase in blog views, 92% increase in visitors, 52% increase in engagement time, and 88% increase in backlinks. Results like these are indicative of high-quality content that boosts Argyle’s authority and speaks directly to the needs of their ICP.
The result
Measurable growth and long-term strategic partnership
Argyle has evolved from an emerging startup to a recognized leader in income, employment, and asset verification, and Block Club has been by their side as a trusted partner for half a decade and four rounds of funding.
The partnership has resulted in a distinct brand voice and messaging foundation worthy of the platform’s sophistication, as well as a comprehensive content library that has become an always-on engine for brand awareness, demand generation, and pipeline. In fact, Argyle has credited Block Club with skyrocketing site traffic that, in one 9-month period alone, produced a 157% increase in blog views, 92% increase in visitors, 52% increase in engagement time, and 88% increase in backlinks. Results like these are indicative of high-quality content that boosts Argyle’s authority and speaks directly to the needs of their ICP.