Brand is more than marketing.
It’s now your new moat.

Nearly one-third of marketing leaders say AI makes it easier to copy product features—yet just 8% feel confident leading with brand. B2B Tech Brands Have Conquered Product. Now What? shares insights from 60 leading B2B tech VPs and CMOs on how to stand out with brand. In the AI era, strong brands win faster, earn more, and stay top of mind.

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The new brand mandates emerging in a post-AI landscape
What’s blocking brand differentiation and how to fix it
Where CMO budgets are shifting
How brand drives efficiency, clarity, and growth across GTM
Actionable strategies to build a brand system that scales

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Brand is more than marketing.
It’s now your new moat.

Nearly one-third of marketing leaders say AI makes it easier to copy product features—yet just 8% feel confident leading with brand. B2B Tech Brands have Conquered Product. Now What? shares insights from 60 leading B2B tech VPs and CMOs on how to stand out with brand. In the AI era, strong brands win faster, earn more, and stay top of mind.