Plaid
Building a customer story system that helped close $25 million
At a make-or-break growth moment, Plaid's sales team needed to prove time-to-value to prospects via a steady supply of credible content. Block Club built the customer story system to supply it: interviewing customers, shaping those interviews into clear case studies, and turning each into deck- and outreach-ready assets the team could drop straight into a pitch or email. Every story led with measurable business outcomes, giving sales the right proof point for the right deal, in the right format. Plaid attributed $25 million in closed opportunities to the content we produced, plus shorter sales cycles and a repeatable process the team still uses today.
What we did
- Case studies & sales enablement
- Content systems & campaigns
%%A fast-turn%% content engine
Sales velocity depends on never running out of proof of value and return on investment, so we built the production process that turned Plaid’s customer stories into high-impact sales assets quickly and on brand.
We ran the full workflow end to end, interviewing customers, shaping those interviews into clear case studies, and turning each one into deck- and outreach-ready assets the sales team could drop straight into a pitch or email.
%%Stories built to%% prove value
Every story we built led with measurable business outcomes, providing the evidence a prospect needs to picture their own success and equipping sales with the content they need to answer the hard question in the room.
The library spanned industries and use cases, giving Plaid's team the right proof point for the right deal, in the right format, every time. The work didn't just describe Plaid's value; it demonstrated it.
The bottom line
$25M closed
Content is often treated as a cost center. But for Plaid, it became proof that the right story, told well and delivered fast, closes business.
