The most trusted team in B2B tech
At Block Club, we know you need to instill complete confidence in your prospects and convince them that your products are essential to their success.
We also understand that every business buyer is a real person with ambitions to fulfill, pain points to eliminate, and wins to achieve.
That’s why we transform complex ideas into compelling brands and content that appeal to audiences on both a practical and an emotional level. We’ve done it for many of the top companies in tech, and we can do it for you.
Our Partnership Philosophy
We pride ourselves on serving as a genuine extension of your team.
Our History
Block Club has always been passionate about helping innovative brands tell their story and grow.
In 2007, we started as an award-winning magazine, where we honed our craft of compelling storytelling, brand building, and content creation. A few years after we started, we realized there was an opportunity to apply these same narrative skills to B2B tech brands that were beginning to understand the critical importance of investing in brand, content, and marketing. This pivot proved transformative when Plaid became our first major B2B tech client, trusting us as a long-term strategic partner through a critical period of growth in the company’s history.
Today, from our Brooklyn headquarters, our global team of senior strategists and creatives partners with fast-growing B2B tech companies, serving as a genuine extension of their internal teams, leveraging our collective experience across leading B2B tech brands. In fiercely competitive markets where differentiation determines success, we help ambitious companies break away from the pack—through exceptional branding, content, and strategy that transforms our clients into market leaders.
Our Team
Brandon Davis
Co-Founder & CCO | Buenos Aires, AR + Buffalo, NY
Brandon (he/him) has been at the helm of our creative team since Block Club’s founding in 2007. An insatiable traveler, Brandon developed our Residency Program to enrich the perspectives that inform our work. With a keen eye and thoughtful approach, Brandon excels at creating brand identities from scratch and solving unique challenges for a wide range of clients, from vanguard B2B tech companies like Zero Hash to nationally recognized independent hotels and hospitality groups. In addition to his role at Block Club, he also serves as a partner at Oxford Pennant and moonlights as a DJ—with a passion for creating LGBTQ+ safe spaces.
Caitlin Hartney
Director of Strategy | Buffalo, NY
Caitlin (she/her) honed her brand strategy and content marketing skills at a top 250 law firm and a high-growth B2C e-commerce business before joining Block Club in 2018. Now, she leads a team of talented creatives and strategist dedicated to brand building and messaging. With an inspired vision, she has expertly guided B2B tech clients, like Plaid, Alloy, Argyle, Middesk, Codat, Symmetry, Finch, and Culture Amp through high-impact strategies and special projects that elevate their brands in support of their growth. She is particularly passionate about helping tech companies discover the brand that is already embedded in their people, product, purpose, and processes, and articulating it relative to their competitors and customer needs.
Emma Roberts
Senior Designer | Buffalo, NY
Before receiving her bachelor’s degree in graphic design from Buffalo State College, Emma (she/her) had already built up an impressive portfolio, having interned at a number of regional and boutique marketing and design agencies, including Mower. Able to quickly intuit the best course of action on challenging projects, Emma’s striking design work has helped keep Block Club in lockstep with fast-moving clients like Alloy, Tight, Orum Stytch, and Zero Hash.
Hannah Peterson
Creative Director | Los Angeles, CA
Throughout her career, Hannah (she/her) has applied her strong background in branding, advertising, design, and UX to produce high-impact work for a broad range of brands, including Amazon, Meta, and Microsoft. Meanwhile, her passion for the intersection of creativity and technology has led her to develop niche expertise in generative AI and exploring ways to responsibly leverage it throughout the creative process. At Block Club, Hannah guides the design team through thoughtful and strategic solutions that balance end-users’ needs with our clients’ business goals.
Isabella Steele
Senior Copywriter & Content Strategist | Brooklyn, NY
Isabella (he/they)—or Isa for short—is a multidisciplinary strategist, writer, and marketer with a passion for guiding tech-forward brands to the crux of their creative vision. Brazilian-born and Florida-raised, Isa attended Florida State University before entering the SaaS world as a CX writer with Comm100. Since then, Isa has helped position B2B brands like Alloy, PingPong, Pigment, Tight, and Modelo.io in industries like fintech, AI, VR, and engineering. Isa’s content has been featured in neighborhood beautification initiatives by the DUMBO Improvement District and the Brooklyn Bridge Park. When they aren’t writing, you can find Isa making detailed and colorful figurative oil paintings.
James Richter
Senior Copywriter & Content Strategist | Los Angeles, CA
After receiving his degree in journalism from the University of Missouri, James (he/him) moved to Chicago, where he combined his passions for writing and business by working directly with startups to build out their content marketing efforts. He went on to lead the digital content team of a large B2B marketing agency and has counted global financial services brands like JP Morgan Chase, Discover, and New York Life Investments among his clients. At Block Club, James specializes in building and executing high-impact content strategies to enhance brand equity and achieve measurable results for clients like Middesk, Plane, and ServiceChannel. James now resides in west Los Angeles, where he enjoys playing beach volleyball and hiking with his Shiba Inu.
Julia Bozer
Associate Director of Strategy | Buffalo, NY
Fluent in three languages, Julia’s (she/her) penchant for communications crosses borders and cultures. After studying English and creative writing at Harvard, she worked as a translation specialist, taught advanced writing and art history courses, and completed a fellowship at The Museum of Modern Art—all before earning her Ph.D. Since joining Block Club, Julia has focused her talents on B2B tech. From turning complex concepts into crisp copy to developing impactful brand messaging that gives shape to companies’ go-to-market identities, Julia has earned the trust of clients like Argyle, Codat, Pigment, Lithic, Tight, Rho, and Stytch.
Maggie Finan
Director of Growth | Brooklyn, NY
With her keen ability to diagnose nuanced branding, marketing, and sales challenges, and connect them to big-picture business objectives, Maggie (she/her) serves at the forefront of Block Club’s relationship-building and business development efforts. With a degree from New York University, a background in strategic writing, and extensive experience in inbound strategy, Maggie has worked closely with companies like Plaid, Alloy, Argyle, and Codat to serve their business needs and push Block Club’s services forward.
Molly Christman
Associate Director of Accounts | Buffalo, NY
After obtaining her master’s degree in international communications, Molly (she/her) began her career at Sunshine Sachs in New York, strategizing and managing content for clients across B2C verticals. With a passion for taking on new challenges (like renovating her 123-year old home), an innate curiosity, and exceptional customer service skills, Molly goes above and beyond to help clients like Argyle, Alloy, Middesk, Tubi, and Culture Amp achieve their project objectives.
Nichelle Wheeler
Operations & Project Manager | Buffalo, NY
Nichelle (she/her) is Block Club’s resident jack of all trades. When she’s not running point on capacity planning, she’s keeping our virtual workplace humming. But her talents aren’t limited to internal operations; Nichelle’s previous role as a project manager at a digital marketing agency gave her the backend acumen she needs to solve all manners of web development and technical challenges for Block Club and our clients. You can find Nichelle managing projects and providing ongoing tech support for clients like Alloy, Argyle, Codat, and Culture Amp.
Patrick Finan
Co-Founder & CEO | Brooklyn, NY
Patrick (he/him) has been our fearless co-leader since Block Club’s founding in 2007. Owing to his entrepreneurial spirit and creative mindset, which he honed at Savannah College of Art & Design, Patrick loves exploring new business ventures (he’s also a partner at Oxford Pennant!) and fostering a challenging, rewarding team environment. His tested business expertise has made Patrick a trusted resource for B2B tech and SaaS startups and enterprise companies looking to strengthen their brands and reach more customers. He also throws a hell of a dinner party.
Rachel Segal-Sklar
Senior Copywriter & Content Strategist | Brooklyn, NY
A New York City native, Rachel (she/her) is a dynamic copywriter and content strategist that brings a wealth of multi-industry experience to Block Club. Passionate about creating lasting connections in unexpected places, she helps B2B SaaS and fintech companies bridge the gap between the technical and the accessible. Rachel’s approach reflects the innovative nature of the ecosystem, embracing cutting-edge strategies and technologies to drive value for her clients, including Middesk, Nextdoor, Nova Credit, and ServiceChannel. A creative storyteller at heart, Rachel has created compelling campaigns for brands across the globe.
Sierra Sessions
Account Supervisor | Wilmington, NC
A Certified Scrum Product Owner with over a decade of client-facing roles under her belt, Sierra (she/her) is never one to back away from a challenge. Armed with her sharp sense of humor, B2B SaaS startup experience, and years as an account director at a full-service digital agency, Sierra has developed a unique perspective that gives her the rare ability to find solutions that fit everyone’s needs. At Block Club, Sierra is an advocate for her innovative clients like Plane, Pigment, and Tight. But don’t confuse Sierra for a pushover—she plays flanker on her local women’s rugby team. And if you’re in Wilmington, you might just catch her on a long nature walk or at the beach with her beloved border collie/great Pyrenees, Sully.
Recognition
AMERICAN INSTITUTE OF GRAPHIC ARTS (AIGA)
COMMUNICATION ARTS
HOW DESIGN
INTERIOR DESIGN MAGAZINE
MONOCLE
NEW YORK MAGAZINE
THE BUSINESS JOURNALS
AMERICAN ADVERTISING FEDERATION
Careers
If you believe in creating impactful work for leading tech brands, we’re hiring.
