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Zero Hash

Reimagining a tech leader’s brand identity

background

Zero Hash is an embedded infrastructure platform that offers turnkey solutions for companies looking to natively integrate digital assets like cryptocurrency into their own products and services. A leader in the emerging digital-assets-as-a-service space, Zero Hash enables neobanks, broker-dealers, payment companies, and non-financial consumer brands to offer digital asset trading, crypto roundups, crypto-backed rewards programs, DeFi yield farming services, and more to their customers.

Having experienced significant growth since launch, Zero Hash needed to update the look and feel of its brand. The goal was a polished, tech-forward aesthetic that would reflect the fintech’s competitive advantages and the fast-evolving nature of emerging crypto markets. Named one of the 250 most promising fintechs of 2022 by CB Insights, Zero Hash wanted a forceful brand identity that would match its strong position in the tech world.

Approach

We led exploratory sessions with the Zero Hash team to learn about their needs and objectives as well as the day-to-day inspiration driving the fintech’s growth. Drawing on the themes that emerged from this discovery work, our designers developed identity concepts that would not only align with Zero Hash’s business strategy but also elevate the company’s differentiators through carefully conceived visual elements.

Throughout the discovery and creative process, we engaged the Zero Hash team with an adaptive agility and problem-solving mindset to match their fast-moving industry and competitive landscape. 

The new wordmark dials in on the connections that Zero Hash’s API facilitates between its customers’ platforms and crypto infrastructure through an intriguing visual connection between the r and the o. This unique ligature communicates connectivity and a seamless data flow, underscoring the benefits Zero Hash delivers for customers.