Supporting hypergrowth with a content engine that wins deals

How Block Club helped Plaid close $25 million in new business

Even successful startups like Plaid face a common challenge: how to prove their time-to-value so they can close deals fast. Plaid partnered with Block Club across a multi-year partnership to create compelling content that could do just that.
Even successful startups like Plaid face a common challenge: how to prove their time-to-value so they can close deals fast. Plaid partnered with Block Club across a multi-year partnership to create compelling content that could do just that.

The challenge

Proving business value during a period of make-or-break growth

Plaid builds the digital infrastructure that allows businesses like Venmo, Betterment, and Chime to connect to consumers’ financial accounts, enabling services like digital peer-to-peer payments, automated investing, and fast, secure online banking. Today, at least half of U.S. consumers use Plaid’s technology—whether they realize it or not.

But at a critical moment of growth for the company, Plaid needed compelling content to empower their sales team and close deals faster. To help engage prospects, accelerate their sales cycle, and establish their position as a market leader, Plaid partnered with Block Club to produce data-driven case studies and thought leadership content that would demonstrate clear business value.

The solution

Embedded content production that moved the needle

Thanks to Block Club’s trusted, streamlined production process, we were able to build a fast-turn content engine that kept pace with Plaid’s ambitious sales goals. Once Plaid identified the standout customer stories they wanted to tell, Block Club would take it from there:

  • Conducting interviews to understand the challenges that led customer to Plaid and gather evidence of Plaid’s impact on their business to date
  • Turning those interviews into clear and compelling stories that surface meaningful business results and embody the Plaid brand
  • Repurposing long-form case studies into concise deck assets for seamless sales enablement

Companies live or die by their brand. Fortunately for us, Block Club has an intuitive sense of brand, voice, tone, and key messages. Within a few weeks of beginning our relationship, they were able to begin thinking, speaking, and writing as Plaid. Their team was fully embedded into ours—from strategy, through tactics, to execution. They extended our capabilities and helped us accelerate our strategic priorities.

John Minervini, Content Marketing Manager, Plaid

The result

A dynamic case study library that closes deals

Block Club developed a strategic repository of sales-ready case studies and supporting assets that showed prospects how Plaid delivers measurable outcomes across industries.

Our impact included:

  • $25 million in closed opportunities directly attributed to case studies
  • Shortened sales cycles as sales teams had proof-driven content to answer prospect questions
  • A repeatable content process that continues to support Plaid’s team today

Services deployed

Content marketing • Content strategy • Content development • Social media • Inbound marketing