Maggie Finan is Director of Growth at Block Club, where she diagnoses B2B tech companies' toughest branding, marketing, and sales challenges and builds the strategic plans to solve them. She leads some of the agency's largest and most strategy-driven client relationships, often managing brand strategy and creative sprints directly alongside that work. Her wheelhouse is engagements where positioning, message, and go-to-market execution have to move as one motion rather than in sequence.

With a degree from NYU, Maggie has built her career at the intersection of brand, growth strategy, and writing, working across long-term client accounts like Plaid, Alloy, and Codat. That range makes her uniquely capable of translating a positioning decision into the campaigns, content, and sales enablement that bring it to life in the market. She writes on growth strategy, sales enablement, and brand-to-demand handoff.

Maggie's take on what comes next in B2B tech branding: AI is a machine for sameness. It builds brands and content from the average of everything it was trained on, so the companies leaning on it are quickly converging on the same voice and point of view. Even companies that were once pack leaders are getting lost in the noise. To stand out and pull away, investment in brand has evolved from nice-to-have to a requirement for growth.