Rachel Segal-Sklar is a Senior Copywriter and Content Strategist at Block Club, with deep expertise in B2B SaaS and fintech content strategy. A New York City native, Rachel specializes in making technical products accessible to business audiences, bridging the gap between complex platforms and the buyers who need to understand them. She has built content programs for clients that include Middesk, Nova Credit, Culture Amp, Nextdoor, and ServiceChannel. Rachel writes on fintech and SaaS content marketing, B2B storytelling, and strategies for connecting with today's AI-influenced buyer.