A multi-layered content partnership that drives conversions
How Block Club built a strategic growth engine with a fintech leader
- 61% of total blog traffic attributed to Block Club-written content
- 8 of 10 highest-trafficked blog posts are Block Club-written
- 40.37% YoY increase in organic search traffic
- 626% more organic traffic than paid search as a result of SEO efforts
- 3x output in content, compared with in-house output alone
Our team is consistently impressed by the work Block Club produces. They are able to embody our brand and have deep subject matter knowledge that proves time and time again how embedded they are in our product and team. We’re now able to think more holistically about content, especially having design integrated into our work.
Kelly Mayes, VP of Marketing, Brand and Communications, Alloy
Alloy is an identity and fraud prevention platform serving over 700 financial institutions and fintechs, including 25% of the top 50 US banks. It offers an end-to-end, holistic platform for managing identity, fraud, credit, and compliance risks throughout the customer lifecycle.
Alloy needed to scale their marketing team’s output without compromising on their best-in-class content standards. Block Club developed a holistic growth strategy that fuels Alloy’s industry-leading content program, producing pipeline-driving content, elevated design elements, and expert insight and analysis.
Alloy is an identity and fraud prevention platform serving over 700 financial institutions and fintechs, including 25% of the top 50 US banks. It offers an end-to-end, holistic platform for managing identity, fraud, credit, and compliance risks throughout the customer lifecycle.
Alloy needed to scale their marketing team’s output without compromising on their best-in-class content standards. Block Club developed a holistic growth strategy that fuels Alloy’s industry-leading content program, producing pipeline-driving content, elevated design elements, and expert insight and analysis.
The challenge
Amplifying impactful content
Alloy partnered with Block Club in 2022 with a clear goal: win the top banks in an increasingly competitive, fast-moving market. To get there, they needed a sophisticated go-to-market content engine built from a foundation of SEO, brand visibility and lead gen-boosting assets. For a lean marketing team, the challenge was producing at scale while keeping quality high. And as the market dynamics intensified, so did the pressure to produce content that converts.
The solution
Strategic content and design that drives business results
Starting with a comprehensive content audit and SEO foundation, Block Club developed a multi-layered approach that addresses both immediate content needs and long-term strategic goals. We move the needle with:
Strategic content partnership and execution: Block Club serves as an embedded extension of Alloy’s marketing team, providing continuous strategic guidance and content production through:
- Quarterly content ideation tied to leadership priorities and market opportunities that improve share of voice across key topics like AI, fraud prevention, embedded finance, credit unions, and more
- Strategic planning workshops to help enable brand category reclassification that better reflected their evolving identity in the market
- Content repurposing that extends long-form assets into social posts, sales enablement one-pagers, and multi-channel campaigns
- New format and design development including animated explainer videos, SEO-optimized infographics, blog graphics, social templates, and an expanded icon library
- AI search optimization with strategic FAQs and content enhancements designed for GenAI platforms
Full scope report production: Block Club works closely with Alloy on multiple annual research reports, turning proprietary raw data into pipeline-driving, credibility-building content. We focus on:
- The industry-leading Annual State of Fraud Report with copywriting, PDF design, infographics, and LinkedIn campaign assets
- Consumer Scams Report and Embedded Finance Report copywriting and design
- Comprehensive report content packages including supporting blogs, social campaigns, and engaging designed assets to boost engagement and conversion
Performance optimization and strategic analysis: To ensure the Block Club production engine is focused on impactful content, the agency backs it up with data-driven insights and continuous optimization, delivering:
- Quarterly site health reporting with actionable optimization recommendations and new content opportunities
- Buyer’s journey mapping that identifies content gaps and informed strategy
- Ongoing SEO/AIO audits to capture traditional search and AI-driven traffic
- Real-time strategic counsel informed by fintech expertise and cross-client insights
The result
Measurable growth and long-term strategic partnership
Working with Block Club, Alloy has transformed their content program into a strategic asset that consistently underlines business goals. With tangible ROI across organic search, blog traffic, and advisory that continues to boost results, we’ve been able to achieve results like:
- 61% of total blog traffic attributed to Block Club-written content
- 8 of 10 highest-trafficked blog posts are Block Club-written
- 40.37% YoY increase in organic search traffic
- 626% more organic traffic than paid search as a result of SEO efforts
- 3x output in content, compared with in-house output alone
And the partnership continues to generate value year after year, delivering:
- 30+ pieces of content, spanning guides, blogs, ebooks, one-pagers
- Sharp design that embodies brand identity and helps readers visualize complex fintech topics
- Ongoing strategic advisory as an extension of the team that continues to scale content output and boost SEO/AIO performance as the brand evolves
The result
Measurable growth and long-term strategic partnership
Working with Block Club, Alloy has transformed their content program into a strategic asset that consistently underlines business goals. With tangible ROI across organic search, blog traffic, and advisory that continues to boost results, we’ve been able to achieve results like:
- 61% of total blog traffic attributed to Block Club-written content
- 8 of 10 highest-trafficked blog posts are Block Club-written
- 40.37% YoY increase in organic search traffic
- 626% more organic traffic than paid search as a result of SEO efforts
- 3x output in content, compared with in-house output alone
And the partnership continues to generate value year after year, delivering:
- 30+ pieces of content, spanning guides, blogs, ebooks, one-pagers
- Sharp design that embodies brand identity and helps readers visualize complex fintech topics
- Ongoing strategic advisory as an extension of the team that continues to scale content output and boost SEO/AIO performance as the brand evolves
Services deployed
Content audit • Content marketing • SEO/AIO strategy • Graphic design
