Extending content capabilities for a leading API
Brand Voice & Tone
In a world where system integrations and data portability are fast becoming imperative, Argyle is the leading the charge for payroll connectivity. By providing fast, cost-effective, consumer-permissioned access to the most trusted network for income and employment data, Argyle enables innovative business to build modern financial services.
Argyle, an API-powered payroll connectivity platform, had a brand communications issue. With multiple use cases across a range of verticals, talking about Argyle proved to be complex. The VC-backed fintech needed a partner to help focus its brand and messaging and articulate the more practical aspects of its value proposition without losing sight of its vision.
At the same time, Argyle’s emerging marketing team needed help accelerating content production. An updated website, blog posts, case studies, and social media assets were needed to tell the Argyle story, establish the brand’s authority, connect with customers, and generally out-pace the competition—all at a clip the company’s rapid growth required.
As brand awareness around the company’s offerings and its competitive landscape has evolved, Argyle needed an updated messaging platform for use across its website and other marketing materials, and ongoing support accelerating its content strategy and production efforts to match the company’s rapid growth.
Since 2020, we’ve worked closely with Argyle leadership to build out the brand’s voice and personality, fine-tune its messaging platform, and iterate on both as the company’s product, positioning, and sales objectives evolve—work that culminated in the launch of new, improved, and meticulously crafted website messaging.
Simultaneously, we’ve served as collaborators to Argyle’s marketing team, advising on content strategy and creating dozens of pieces of branded content for every stage of the buyer’s journey. Our work helps generate and nurture leads, and provides Argyle’s sales team with the supportive materials it needs to close deals and grow fast.
As with all our partnerships, our close, consultative relationship has given us a fluency in Argyle—both as a product and a brand—resulting in more exact, efficient, and authentic work for the game-changing company.