Strategic content production leading up to a $100M Series C
Our Role
Brand messaging
Inbound strategy
Blog posts
Whitepapers
Case studies
Automated email flows
For fintechs, rapid growth often comes hand-in-hand with amplified content needs—on a scale their marketing teams can’t always handle in-house. That was the case with Codat, the one-stop API that connects financial service providers to their small business customers’ data. On the eve of their Series C, Codat turned to Block Club to develop a powerful content library that would help take their brand to the next level.
Challenge
Codat has never been a stranger to high-quality content. Even before working with Block Club, their team produced insightful thought leadership and sales-enablement content that boosted brand awareness and communicated their product’s value.
But the company grew fast—really fast. Before long, their small marketing team was juggling competing priorities that drew their immediate focus away from content production. With a $100 million Series C on the horizon, Codat needed a reliable partner that could step in and actively support their sales and marketing efforts without compromising the brand’s voice, high standards, or key business objectives. The answer? A content retainer with Block Club.
Solution
Block Club’s first order of business was to conduct comprehensive discovery interviews across Codat’s team and to develop a solid brand messaging platform. That not only allowed us to understand Codat’s style and positioning inside and out, but to establish clear guidelines and core language that would keep all future sales and marketing content consistent and on-brand.
From there, Codat trusted us to take the reins, work in lockstep with their team during regular status meetings and strategy sessions, and quickly (but thoughtfully) scale their content output.
In the two years that followed, Block Club produced an impressive amount of effective content—all rooted in a carefully crafted strategy. Some of our most impactful projects included:
- Developing and executing an inbound marketing plan to advance Codat’s lead-gen efforts, including audience-agnostic and segmented email drip campaigns for target use cases
- Supporting Codat’s sales-enablement efforts by auditing, revising, and adding to their existing collection of case studies, with an emphasis on concrete, quantifiable results
- Creating surveys for Codat’s target audiences, gathering and analyzing resulting data, and using it to write and design original whitepapers and reports
- Long-form blog posts, content franchises, and social campaigns optimized for visibility and informed by thorough SEO research
Results
Since partnering with Block Club, Codat’s content library has not only grown, but thrived.
One particularly successful initiative is a series of educational blog posts proposed and produced by Block Club, aimed at helping product developers integrate with specific accounting platforms like Xero and Oracle NetSuite. Codat now ranks highly in search results for associated keywords, often appearing at or near the top of the first page.
Most importantly, through our retainer, Codat gained the bandwidth and strategic perspective to make its content work both harder and smarter—all while supporting the company’s hard-earned position as a fintech leader and helping them make significant strides toward their business goals.
We ranked second in Google search results for ‘Xero API integration.’ So, other than beating Xero on their own branded terms, I don’t think there’s much more we could be doing. It’s really great to see Block Club’s strategy landing wins.
Salma Nadim, Senior Content Marketing Manager, Codat