Scaling content for a growing startup
Our Role
Brand Platform
Content Strategy
Content Development
Website Messaging & Copy
When Finch’s growth took off, they needed content strategy and production that would scale. In Block Club, they found a trusted partner who could match their stride step for step.
When Finch’s growth took off, they needed content strategy and production that would scale. In Block Club, they found a trusted partner who could match their stride step for step.
Challenge
Founded in 2020 by Ansel Parikh and Jeremy Zhang, Finch offers a unified API that connects applications to mission-critical employment data. As a first-of-its-kind technology, Finch quickly found success. But with success came competing priorities: every second spent on content marketing was precious time away from other strategic priorities.
Finch needed an agile, trusted content partner that could keep pace with their rapid growth. They turned to Block Club.
Solution
With our vast experience in B2B SaaS, Block Club was a natural fit. We quickly got to work, kicking off a series of comprehensive discovery sessions to uncover Finch’s value propositions, target audience, and points of difference.
The next challenge lay in translating the complexity of their technology and use cases into engaging, accessible content that would appeal to a range of audiences, from product leaders and developers to C-suite decision-makers.
Leveraging our expertise in content strategy and development, we produced blog posts, whitepapers, case studies, employee spotlights, and advisor interviews to build out the story of Finch. We created announcements ranging from new partnerships and integrations to product features and funding rounds, such as their recent $40M Series B. Each piece of content was carefully crafted to resonate with Finch’s diverse audience and balance technical detail with readability.
Results
The result is a powerful brand presence in the global employment data ecosystem. The content library we created serves as a valuable resource for Finch, amplifying their brand, effectively engaging their audience, and establishing their authority as thought leaders while saving their growing team valuable time and resources.
Our collaborative approach, deep understanding of Finch’s brand, and expertise in the B2B tech space have driven the success of Finch’s content strategy, laying a strong foundation as Finch continues to democratize access to employment data and unlock innovation.
Block Club’s content development and strategy expertise have been critical to fueling our growth. Their strategic approach and creativity have propelled Finch’s brand and freed our team up to focus on other growth channels.
Ansel Parikh, Co-Founder, Finch