Fueling Nextdoor’s SMB advertiser onboarding with informative content

Our Role

Blog Content
Content Development
Copywriting

When you’re a hyperlocal social network looking to break into a B2B ad space already crowded by the likes of Facebook and Google, you need a content program that earns trust and drives conversions. Nextdoor’s GTM team knew that winning over small business advertisers would take clear, confident guidance at every step of the onboarding journey. So they turned to Block Club to help build it.

Challenge

Nextdoor’s B2B GTM team had a clear growth target: get more small businesses to onboard and advertise through its self-serve platform. But with a lean internal team and a brand better known for its B2C experience than ad performance, Nextdoor needed content that was educational, actionable, and tailored to SMBs to continue to scale their B2B strategy.

Solution

Nextdoor partnered with Block Club to build a library of sophisticated, performance-focused content that would guide advertisers through every stage of the self-serve journey, from campaign setup to creative testing to measuring ROI.

We focused on clarity, credibility, and conversion as we delivered content that helped SMBs:

Topics were selected to demystify digital advertising for time-strapped small business owners while reinforcing Nextdoor’s value compared to better-known options like Facebook or Google Ads.

Results

In just a few months, Block Club helped Nextdoor’s B2B GTM team establish a foundation of high-quality, evergreen content that powers their ongoing onboarding and education efforts. Each piece is designed to support advertiser retention, drive higher platform engagement, and set the stage for long-term growth.