Updated in January 2025
Associate director of accounts Molly Christman always pushes herself out of her comfort zone, whether she’s concepting ideas for clients, advocating for causes she holds dear, or rediscovering everything Buffalo has to offer after years away. In this installment of 37 Questions, a humble nod to Vogue’s 73, Molly talks about work, life, and her favorite marketing campaign involving a Brooklyn-based mini pig (among other topics).
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What is your role at Block Club?
Associate director of accounts
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What does that entail?
Driving projects, diagnosing and solving challenges, and serving as a champion for my clients’ goals at every step of a project
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What’s on your to-do list today?
Prepping for a strategic session to discuss a client’s 2025 objectives, reviewing a campaign video, and writing a creative brief for a pillar page
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What do you like about your job?
I enjoy the variety—no two days are ever alike.
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Where did you work before?
I worked for a communications agency in Manhattan. My focus was content and influencer marketing.
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Did you ever work with any famous influencers?
A few… 😉 But my favorite campaign involved securing “celebrity” pets (including a Brooklyn-based mini pig) to promote a line of pet products for a B2C client.
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What did you study in school?
I went to Buffalo State for my B.S. in history and political science. After a year off and a lot of reflection, I moved on to grad school at St. John’s University and earned my M.S. in international communication.
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What did you do during your year off?
I worked in catering, volunteered at the International Institute of Buffalo, and did a lot of reading.
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What did you learn?
Not to compare my path to anyone else’s
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What keeps you busy outside of work?
Restoring my 124-year-old house (and documenting the process) has kept me the most busy lately. Also, testing new recipes, traveling, and rediscovering Buffalo after being away for four years.
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What has surprised you about Buffalo since you moved back?
Everyone is genuinely excited about change, and it’s really contagious.
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What are some of your favorite Buffalo “finds”?
These are likely not new for most Buffalonians, but I love MIMO DECOR for vintage furniture, BreadHive for rosemary salt bagels, and Power Yoga Buffalo for hot vinyasa.
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What does your morning look like? Do you have a routine?
There are two constants: making coffee and attempting to brush the snarls out of my hair.
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What are you passionate about?
Continuing to learn new things
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How do you stay organized?
Lots of lists!
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What are your plans for the weekend?
Hosting friends for a fire, a circuits class with my sister, and restoring an antique door
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What is one thing you’ve learned about life recently?
It keeps on moving (though that might be more of an “accepted about” than a “learned about” kind of thing).
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What are you looking forward to?
Short term: A FaceTime date with my best friend who lives in Maryland
Long term: Getting married next summer -
Where are you getting married?
The Buffalo History Museum
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What brand do you love?
Ben & Jerry’s. I love that they use their platform to spread awareness about important issues (and their products are pretty delicious, too).
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Do you have any vices?
Ice cream
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Do you have a favorite podcast, book, or TV series?
I can’t get enough of the Netflix series Explained. It’s educational yet easy to digest—perfect for weeknight viewing.
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What’s a cause that’s close to your heart?
Refugee rights
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What is your worst habit?
Overthinking everything
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What is your best habit?
Overthinking everything
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Are there any words that you live by (or try to)?
EGBOK (Everything’s gonna be okay.)
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Have you lived anywhere else?
New York City, in various apartments and boroughs
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What’s the best place you’ve ever traveled?
In 2016, I went to India for a graduate symposium in Mapusa, Goa.
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What’s your best travel advice?
International data plan = access to Google Maps = (hopefully) never getting lost
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What does it take to be an associate director of accounts?
You have to be organized and able to think quickly.
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How do you stay up to date on industry trends?
One resource I love for innovative marketing stories is The Drum.
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What’s your favorite sound?
Early morning loon calls on Fourth Lake in the Adirondacks
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Who do you admire?
My sister Emily and my cousin Cassandra
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What is admirable about them?
They’re constantly trying to get outside of their comfort zones. They’re the type of people everyone should have in their lives.
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What are you proud of?
Moving to a new city on my own and not settling for what was easy at the time
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Where do you find inspiration?
I find inspiration everywhere. You just have to be willing to accept it and run with it.
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When are you happiest?
When I’m laughing with the people I love