How Block Club scaled content production and strategic impact for a business identity verification platform
Middesk set an ambitious goal: double their pipeline within one year. With Block Club, they seamlessly scaled their content engine to accelerate growth and define a strategic roadmap.
Middesk set an ambitious goal: double their pipeline within one year. With Block Club, they seamlessly scaled their content engine to accelerate growth and define a strategic roadmap.
The challenge
Ambitious goals, limited capacity
Middesk is a category-defining business identity verification platform with strong retention metrics and industry-low churn rates. To hit their aggressive pipeline target, their lean marketing team needed to drive conversions—but they couldn’t afford to slow down and hand-hold a new partner while they got up to speed. They needed an agency that already understood their niche in the fintech landscape and could start producing quality content immediately.
The solution
A united team from day one
Jackie Wylie, Middesk’s Head of Marketing, began the search for an agency that could move fast. Block Club exceeded her expectations, becoming an embedded partner to scale both content production and strategic scope. The partnership progressed quickly from the vetting stage through realized value:
Industry-backed reputation: Jackie reached out to her professional network to vet Block Club’s fintech credentials. The extensive track record spoke for itself:
- Deep B2B fintech expertise through well-known tech clients like Plaid and Alloy and an extensive content library
- Proven understanding of regulatory complexity and technical nuances
- The ability to hit the ground running from day one, not as a production house but a strategic extension of their team
Immediate team integration: Block Club began content production right away, delivering value through:
- Expanded content formats like thought leadership posts, how-to guides, and technical ebooks
- Maximizing lead capture across the content ecosystem
- Freeing up Middesk’s team to focus on other priorities as business needs evolved
Strategic partnership expansion: In less than six months, Block Club became a trusted partner, deepening our relationship to take on additional responsibilities like:
- Building out new themes and topics aligned with a comprehensive content roadmap
- Crafting a new LinkedIn strategy laddering up to pipeline goals
- Developing and leading a day-long, off-site content workshop for Middesk’s leadership team to define long-term growth objectives and strategy
- Supporting event marketing efforts with topic ideation and strategic assets
The result
Accelerated growth through partnership
With Block Club as an indispensable resource, Middesk now has the horsepower to accelerate toward their growth goals. In less than a year, this collaborative partnership has produced outcomes like:
- Scaled content engine by 260% over nine months across an expanding ecosystem
- Improved website traffic by 79% for returning visitors
- Social momentum driving 17% LinkedIn follower acceleration in just three months
- Strategic evolution from vendor to trusted teammates in under six months
- Deepening collaboration supporting continued growth with lean headcount
The result
Accelerated growth through partnership
With Block Club as an indispensable resource, Middesk now has the horsepower to accelerate toward their growth goals. In less than a year, this collaborative partnership has produced outcomes like:
- Scaled content engine by 260% over nine months across an expanding ecosystem
- Improved website traffic by 79% for returning visitors
- Social momentum driving 17% LinkedIn follower acceleration in just three months
- Strategic evolution from vendor to trusted teammates in under six months
- Deepening collaboration supporting continued growth with lean headcount