About Block Club

We’re an award-winning branding, strategy and content agency based in New York.

Our team is small and agile, strategic and spirited, curious and creative. Our client list includes companies like Plaid, Pinwheel, Alloy, Argyle, Codat, AngelList, Rho, Orum, and Stytch. Founders and marketing directors turn to our team of specialists for brand messaging platforms and hierarchies, visual brand identity design, and production of best-in-class sales and marketing content to successfully close deals at the pace their aggressive growth strategies demand.

We maintain a relentless focus on the ultimate purpose of our clients’ branding and marketing efforts: to present as the best-in-class, ultimate solution to their target audiences’ pain points, with clear differentiators from competitors. We are branding experts who understand how to build and refresh leading brands to accommodate a growing suite of products and audiences with nuance, and to bridge a brand’s past and present with its aspirational future.

Trusted by

Companies live or die by their brand. Fortunately for us, Block Club has an intuitive sense of brand. They extend our capabilities and help us accelerate our strategic priorities.

John Minervini, Content Marketing Manager, Plaid

Identity & Design Services

Build your brand’s front door.

Our identity and design service offerings include:

Visual Identity Design:
logos, colors, typography, brand standards

Supportive Design Systems:
brand illustrations, icons, photography guidelines, marketing toolkits, asset production

Naming / Name Development

Website Design:
UI / UX design

Swag Design & Production:
development of branded merchandise and collateral (check out our sister company, Oxford Pennant, for special swag projects)

Content Design:
blog graphics, social media graphics, data visualizations, white paper design, content journeys

Motion Design:
animation, motion graphics, video

Our work in Action

Zero Hash

comprehensive brand identity refresh

When Zero Hash was ready for an identity refresh to reflect its growing brand’s maturity, its leadership team turned to Block Club. Block Club led a comprehensive brand identity refresh effort, inclusive of a full redesign of the Zero Hash visual identity system, a brand platform and website messaging refresh, a website design style refresh, and a full collateral toolkit overhaul.

Plaid

Design Retainer

As Plaid’s agency of record for over three years, Block Club was retained for ongoing design services to ensure Plaid’s sales enablement and thought leadership content could go live immediately and avoid any internal design restraints. Our design team worked closely with Plaid to produce within existing brand standards, and to develop standards for supportive visual brand elements not yet developed, to ensure Plaid’s website and marketing materials manifested its market position at every touchpoint.

See more of our work here

Budget & Deliverable Options

A service range for every stage of growth.

$40,000

BRAND IDENTITY REFRESH

Services may include:

Brand discovery workshop
Concept exploration: 3 identity concepts
Final handoff of logo, wordmark, brandmark, brand color palette & typography standards

$85,000

Brand Messaging Platform, Website Design, & Messaging Refresh

Services may include:

Exploration, customer research & competitive analysis sessions
Brand messaging platform & guide (inclusive of product messaging for sales and marketing)
Exploration of supportive visual identity
Homepage & 2 internal pages: design and messaging refresh in style of newly refreshed standards (does not include website development)

$125,000

IDENTITY SYSTEM, WEBSITE DESIGN & MESSAGING, COLLATERAL DEVELOPMENT

Services may include:

Same as previous, plus comprehensive identity refresh, inclusive of logo refresh and development of suite of sales and marketing collateral