A clear direction for a new kind of healthcare.

Healthcare is complicated, with many moving parts and mixed messages. Optimum Physician Alliance is the first partnership in Western New York to deliver patient-centered, physician-led care at a lower cost. OPA, as they are commonly called, trusted Block Club to unify their messaging and create an identity that conveyed the brand’s promise to patients. We began by developing a comprehensive brand strategy, communication tools, brand identity and collateral materials. A brand positioning statement, value proposition language, talking points and key messages help stakeholders communicate with consistency. The identity, as seen in the “O” brandmark, symbolizes the joining together of physicians and healthcare providers to provide coordinated care. Stationery and collateral materials help to brand the organization throughout the community and build brand recognition. These materials are contemporary and warm, with a soothing color palette, a fresh look for the medical industry. With these tools, OPA is positioned to convey their innovative healthcare model to patients looking for a reassuring voice.

AWARDS & PRESS

2017 Silver ADDY
Sales Promotion: Stationery Package Campaign


2017 Silver ADDY
Elements of Advertising: Identity