After graduating from the Fashion Institute of Technology, Adam (he/him) honed his branding strategy expertise as a product developer and marketer at Komar, a global apparel leader. At Block Club, Adam helms complex identity, campaign, and content projects for leading B2B tech companies and major other institutions with an acute perceptiveness that moves the needle for our clients and achieves real results. Adam’s past and present accounts include Plaid, Rho, Zero Hash, Highmark Health, and the Corning Museum of Glass.

Anjana’s (she/her) content marketing expertise, particularly in fintech, e-commerce, and learning and development (L&D), is rooted in analytics and creative storytelling. She’s passionate about helping B2B SaaS companies scale through thoughtful, product-led content that boosts web presence and generates leads. Before joining Block Club, she led the content marketing strategy for the WordPress.org division at Automattic. Anjana holds a master’s degree in public relations from New York University, along with an undergraduate degree in marketing management and an MBA in marketing and international business from leading universities in India. Anjana is deeply committed to the success of all her clients at Block Club, including Argyle, Codat, Culture Amp, and Symmetry.

Brandon (he/him) has been at the helm of our creative team since Block Club’s founding in 2007. An insatiable traveler, Brandon developed our Residency Program to enrich the perspectives that inform our work. With a keen eye and thoughtful approach, Brandon excels at creating brand identities from scratch and solving unique challenges for a wide range of clients, from vanguard B2B tech companies like Zero Hash to nationally recognized independent hotels and hospitality groups. In addition to his role at Block Club, he also serves as a partner at Oxford Pennant and moonlights as a DJ—with a passion for creating LGBTQ+ safe spaces.

Bri (she/her) cut her professional teeth at two of Chicago’s leading pharmaceutical marketing companies, where her dexterity managing complex website and app development projects, and multi-million dollar campaigns and accounts, set her apart from the crowd. A critical thinker whose always on the brink of her next great tactical idea, Bri leads the brand management team at Block Club and has overseen strategy and relations for a mixture of B2B tech clients and consumer brands, including Codat, Orum, Argyle, Evergreen Health, and Labatt USA.

Caitlin (she/her) honed her brand strategy and content marketing skills at a top 250 law firm and a high-growth B2C e-commerce business before joining Block Club in 2018. Now, she leads a team of talented creatives and strategist dedicated to brand building and messaging. With an inspired vision, she has expertly guided B2B tech and professional services clients, like Argyle, Plaid, Codat, Stytch, Zencity, TailorCare, Culture Amp, and M&T Bank, through high-impact strategies and special projects that elevate their brands in support of their growth. She is particularly passionate about helping tech companies discover the brand that is already embedded in their people, product, purpose, and processes, and articulating it relative to their competitors and customer needs.

Before receiving her bachelor’s degree in graphic design from Buffalo State College, Emma (she/her) had already built up an impressive portfolio, having interned at a number of regional and boutique marketing and design agencies, including Mower. Able to quickly intuit the best course of action on challenging projects, Emma’s striking design work has helped keep Block Club in lockstep with fast-moving clients like Orum, Stytch, and Zero Hash.

Throughout her career, Hannah (she/her) has applied her strong background in branding, advertising, design, and UX to produce high-impact work for a broad range of brands, including Amazon, Meta, and Microsoft. Meanwhile, her passion for the intersection of creativity and technology has led her to develop niche expertise in generative AI and exploring ways to responsibly leverage it throughout the creative process. At Block Club, Hannah guides the design team through thoughtful and strategic solutions that balance end-users’ needs with our clients’ business goals.

Isabella (he/they)—or Isa for short—is a multidisciplinary strategist, writer, and marketer with a passion for guiding tech-forward brands to the crux of their creative vision. Brazilian-born and Florida-raised, Isa attended Florida State University before entering the SaaS world as a CX writer with Comm100. Since then, Isa has helped position B2B brands like Alloy, PingPong, and Modelo.io in industries like fintech, AI, VR, and engineering. Isa’s content has been featured in neighborhood beautification initiatives by the DUMBO Improvement District and the Brooklyn Bridge Park. When they aren’t writing, you can find Isa making detailed and colorful figurative oil paintings.

Fluent in three languages, Julia’s (she/her) penchant for communications crosses borders and cultures. After studying English and creative writing at Harvard, she worked as a translation specialist, taught advanced writing and art history courses, and completed a fellowship at The Museum of Modern Art—all before earning her Ph.D. Since joining Block Club, Julia has focused her talents on B2B tech. From turning complex concepts into crisp copy to developing impactful brand messaging that gives shape to companies’ go-to-market identities, Julia has earned the trust of clients like Argyle, Codat, Rho, and Stytch.

Lindsay (she/her) has more than 15 years’ experience designing and executing impactful content strategies. From leading a team of 200 writers at Disney Interactive to producing direct-to-consumer campaigns for top-25 pharmaceutical companies, Lindsay’s content chops run the gamut. In 2019, she planted her flag in B2B content marketing for professional services firms and fintech startups, and she hasn’t looked back. At Block Club, Lindsay helps clients like Alloy, Culture Amp, and Channable reach their targets with high-impact SEO- and lead gen-optimized digital content.

With her keen ability to diagnose nuanced branding, marketing, and sales challenges, and connect them to big-picture business objectives, Maggie (she/her) serves at the forefront of Block Club’s relationship-building and business development efforts. With a degree from New York University, a background in strategic writing, and extensive experience in inbound strategy, Maggie has worked closely with companies like Plaid, Alloy, Argyle, and Codat to serve their business needs and push Block Club’s services forward.

A lifelong wordsmith, Miranda (she/her) has experience writing content for both agency and in-house marketing teams. She also holds an MBA, affording her a strategic blend of business acumen and messaging prowess that makes her a valuable addition to any project team. With a conscientious work ethic and critical eye, she helps clients like Alloy, Codat, and VisionLink stay on track and on brand in order to achieve their project objectives.

After obtaining her master’s degree in international communications, Molly (she/her) began her career at Sunshine Sachs in New York, strategizing and managing content for clients across B2C verticals. With a passion for taking on new challenges (like renovating her 123-year old home), an innate curiosity, and exceptional customer service skills, Molly goes above and beyond to help clients like Argyle, Alloy, Rich Products, and Culture Amp achieve their project objectives.

Nichelle (she/her) is Block Club’s resident jack of all trades. When she’s not running point on capacity planning, she’s keeping our virtual workplace humming. But her talents aren’t limited to internal operations; Nichelle’s previous role as a project manager at a digital marketing agency gave her the backend acumen she needs to solve all manners of web development and technical challenges for Block Club and our clients. You can find Nichelle working on website redesigns and providing ongoing tech support for clients like Codat, CertifyOS, and Freed Maxick.

Patrick (he/him) has been our fearless co-leader since Block Club’s founding in 2007. Owing to his entrepreneurial spirit and creative mindset, which he honed at Savannah College of Art & Design, Patrick loves exploring new business ventures (he’s also a partner at Oxford Pennant!) and fostering a challenging, rewarding team environment. His tested business expertise has made Patrick a trusted resource for B2B tech and SaaS startups and enterprise companies looking to strengthen their brands and reach more customers. He also throws a hell of a dinner party.

After graduating with a bachelor’s degree in media arts, Ryan (he/him) flexed his professional design skills conceptualizing visuals and digital experiences, first at a digital agency and then an alternative weekly newspaper. Now, as a Block Club senior designer, his keen eye for detail and penchant for exploring a problem from every angle has provided brands like Rich Products, The Grange family of restaurants, and Plaid with designs that embody their unique, differentiating qualities and help them stand out in their respective marketplaces.